I analysed the promotional poster of 'The Last Song' as it is a under the romance genre category. i used CFILL to make sure i could cover all the points of the poster. I did this for research so that i could use the same techniques and conventions for my poster.
The colour on the ‘Last Song’ promotional poster is very
natural and warm. This signifies the warmth of their love and romance
throughout the film. It shows the audience how close their relationship is and
how pure it is. It consists of the colours: Yellow and orange these represent
happiness and it is luminous like sunlight. The sun is a
warm shade of yellow which is placed in between both characters to create a sincere
atmosphere. The orange connotes high energy and how much they put into their
relationship to show their love. The title of the film is in the colour white
to show purity and innocence of them falling for each other. The colours let
the audience know straight away that the genre of the film is a romance, they
are all natural colours used which are generally used in a romantic film
promotional poster. These colours are stereo typically used for a romance movie
to give the audience that affectionate feeling.
The font used on the promotion poster for the ‘Last Song’ is
very bold and looks like a statement to show the audience. Each letter is in
capital letters to make it stand out more. They are quite close to each other
to show the closeness of the two characters. The first word of the title which
is ‘the’ is show smaller than the rest of the title to create a build-up. It
has a line under the first word, ‘the’ to represent the word ‘last’ in a clever
way. The font for the title is the biggest on the promotional poster because
this is what the audience want and need to know before they go see the film. It
is a necessity for the poster. The date is in a smaller sized font to let the
audience know exactly when the movie is coming out. The actors are in a smaller
font so that the audience can see who is in it. This could persuade them to
watch the movie if they like and recognize the actors in it. The writer is in
even smaller font so that the audience can see who wrote the film. This lets
them know how good the film would be without watching it as the audience would
know other films the writer has written. This gives them an idea of what the
film would be like.
The image on the promotional poster is of the two characters
looking into each other’s eyes. Eye contact shows a lot of emotion and
feelings. They both have big smiles on their faces which shows how happy they
make each other and how they cannot be without one another. It shows the
stereotype of the girl being shorter than the guy and the guy having his hand
on the side of her face. This shows the connection they have and how they are
comfortable around each other. It shows that the movie’s genre is a romance and
gives the audience a teaser of their relationship. The image is faded onto a
background of a sunset on a beach. This gives the audience an idea of where the
film will be set and what kind of environment they fall in love in.
The language used on the promotional poster is plain and
simple but yet effective. It doesn't give a lot away. Promotion posters usually
have a caption under the title with a face or an enigma question making the
audience have an idea of what the story line is about. This promotional poster doesn't give any detail away apart from the title, cast and writer. It makes the
audience research on trailer s and reviews about the film before watching it to
see what the film is rated and to see if it’s their kind of film.The layout of the promotional poster is all set correctly so
that the image, main title and other font is split within the page. It gives
the audience time to look at one thing at a time instead of them both squashed
in together. The picture is the biggest on the magazine as it gives the characters
away straight away and people want to know the cast straight away. It gives the
genre out straight away, letting the audience know it is a romance film. The background
consists of neutral colours so contrast with the main image, they both settle
well on the page.
The layout of the promotional poster is all set correctly so
that the image, main title and other font is split within the page. It gives
the audience time to look at one thing at a time instead of them both squashed
in together. The picture is the biggest on the magazine as it gives the characters
away straight away and people want to know the cast straight away. It gives the
genre out straight away, letting the audience know it is a romance film. The background
consists of neutral colours so contrast with the main image, they both settle
well on the page.
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