Trailer Plan: Step By Step Guide

Trailer Plan 

-  Logo

-  Logo

-  First female’s feet to full face, camera tracking upwards, mood music playing, and voice over from male

-  Camera zooms over roughly to second female, tracking upwards from feet to face, mood music, voice over from male

-  Fades out

-  Freeze shot onto male (pause), voice over, pause, mood music gets louder

-  Clips of romantic scenes with first female

-  Scene with two sisters, dialogue, fades out

-  Male and second female, romantic scenes, mood music

-  Text, enigma question

-  Clips of male with both sisters to confuse audience

-  Text, enigma question, cliff-hanger

-  Title

-  Release date

-  Institutions

I have decided to use this plan to decide the mes en scene, lighting, sound and camera angles/shots for my trailer.

I have realized that the lighting in romance trailers is very natural and pure. This is to signify their romance so I would want to film on days that are very sunny and bright. The weather has a lot of connotation to the romance genre so it would have to be hot and very refreshing outside. This represents happiness and innocence of a relationship. The lighting would have to be very dull and dark when the miserable moments are shown in the trailer. I could use rain to represent how the persons are feeling and to show how ruined they feel in the relationship. It can express feelings and emotions. I could use dark nights to bring out the romance in the trailer by using the stars and the moon for romantic codes and conventions. The moon is usually shown in romantic genres because of the light it gives out. The moon is often mentioned in romantic plays, ‘I am the sun and Juliet is the moon…’ The twinkling of the stars can bring out a romantic atmosphere.

The sound I am going to use is diagetic and non diagetic. The sound track of the trailer will be very smooth and will bring out a comfortable, loving feeling towards the audience. I want to use unique sounds to make my trailer have the same techniques as other romantic genre movies but also have a different touch to it. Non diagetic sound will be used by the narrator telling the story throughout the trailer; this will allow the audience to have their own perspective whilst watching the trailer. Diagetic sound will be used by the characters speaking throughout the trailers to show the audience their roles in the trailer and give them a glimpse of their personality.

A wide range of camera angles will be used to give my trailer different effects on the characters. This will show the status of each character and will give the audience different views whilst watching it. For my establishing shot, I will show the setting of where I am going to be filming to give the audience an idea of where the trailer is being shot. It will be a wide shot so that they can have a clear view of everything around. I want them to see the landscape, weather and other objects surrounding that. This will let them recognize the genre of romance straight away. I will use close up’s to show the facial’s of each character and long shots to show what they are like by showing the their posture and clothing. This gives the audience an opinion on them. I will use a two shot to show the relationship between the characters in the trailer as it is relevant because of the plot. High and low angles will be used because I want the audience to know who has a high status and who has a low status. By pointing the camera above a character it will show how vulnerable and powerless they are. It if is pointing up at them it shows how powerful and strong hearted they are. I will use extreme close up’s to make objects seem important and to let the audience know they are.

The costume of each character will be different and will be in a specific way to show the characters as the individuals they are. I am going to use stereotypical clothing and colours to give the audience an ideology of each character. The makeup will either be drastic or light depending on how the characters are meant to be acting within the trailer.  I will use facial expressions and body language very carefully to show the good and bad of the characters and make it clear to the audience so that they have a clear understanding.

Magazine Draft

Here is a draft of my magazine cover. I analysed it by showing arrows of where i will place certain elements and explained why. I decided to use the magazine 'Empire' because it is a well known film magazine so audiences are familiar with. 

The Plot/Cast

The cast of my trailer are: 

Sunny Patel  (Main Male)









                
Riya Shah (Main Female)












Karisma Patel (Main Female Sister)

The Plot:

There is a male (Sunny Patel) who is having a lovely relationship (Riya Shah). She has a sister (Karisma Patel) whom the male also falls for. Confusion takes place the male character has to make decisions quickly before a crack is formed between all three of them forever  This love triangle gets out of hand, relationships get damaged, bonds between them are betrayed and trust issues occur. Who will he choose? Will both sisters recover? How does the story end?

I decided to use this story line because i chose the genre of romance. The worst thing that could happen is a male getting in between two sisters, so i chose it because it brings up emotions that people have never felt and gone through. It brings this idea of trust being damaged because of love and it shows the audience of how family should always come first but how the power of love can deceive that. This story line is very powerful and intriguing  it brings the audience to want to know more and how their relationships between one another can ever go back to normal again.

Story Board Planning

Audience Feedback

I got a lot of audience feedback from my peers which helped me know what i had to change to improve all three of my media products. I got a variety of feedback giving me an idea of how i could make my products better to represent that the genre was romance. I had one to one conversations with peers after they had viewed all three of my products and i also got three stars and a wish so that i know the positive and negative points. 

I changed a few elements to make it better and then showed people again and got a better response this time. This showed me that majority of audiences were satisfied with my products and notice straight away what the genre is.

I put my trailer, promotional poster and magazine cover on different social networking sites like: Facebook, Twitter and YouTube where i got responses from different audiences so i could get a deeper knowledge of what people thought of it. This gave me a wide range of audiences to get feedback and opinions from. 

Feedback For Trailer

Pooja: 

+ Good use of natural lighting, it goes well with the romantic genre

+ Good scene layout, the use of todorovs theory is in check

+ Voice over is effective

- Needs more scenes to show the audience more

Karisma: 

+ Voice over shows the story line more

+ Text throughout guides the audience

+ Over the shoulder shot

- More dialogue from characters

Sunil: 

+ Good structure of the trailer

+ Locations used brings out the genre

+ Body language 

- Level the volume of soundtrack and dialogue

Kwesi:

+ Very good shots/scenes

+ Soundtrack

+ Good form of dialogue 

- Volume 

Natasha: 

+ Nice text structure

+ Transactions 

+ Shots 

- More scenes needed

Arabella: 

+ Good camera angles 

+ Transactions

+ Soundtrack 

- More text would make it better

Feedback for Promotional Poster Draft

Pooja:

+ Colours used

+ Layout of image

+ Structure 

- Background colour

Karisma:

+ Image taken

+ Rating

+ Professional look

- Colour of background

Sunil:

+ Font Used

+ Shot of main image 

+ Title and release date

- Need a full shot of the image

Kwesi:

+ Colours used

+ Layout of poster

+ Font of title

- Background colour

Natasha: 

+ Main image is taken well

+ Actors names at the top of the poster

+ Colours used

- Structure of the poster

Arabella: 

+ Actors names on the poster at the top

+ Colours of the poster

+ none

- Background colour

Feedback for Magazine Cover Draft

Pooja:

+ Using a popular mag like Empire

+ Colour scheme 

+ Image used 

- Better font 

Karisma:

+ Structure of magazine 

+ Encouraging text

+ Masthead

- Mixtures of colours

Sunil:

+ Main image

+ Colours used for magazine 

+ Title of magazine 

- Add more colour

Kwesi: 

+ Main image shot 

+ Where the title is placed

+ Extra information on the side

- Structure of the magazine layout

Natasha:

+ Colours used

+ Name of the magazine shown

+ None

- Not enough information

Arabella:

+ Shot of main image 

+ Colour scheme to show romance genre

+ Information on the sides 

- Background

Questionnaire Research: Promotional Poster

I created this questionnaire to find out what my target audience expected to see in my promotional poster. I created 20 and gave them out for people to fill out. I then created pie charts with all the results i gained back. This then told me what they demanded to see on my promotional poster and gave me an idea on how to design and produce it for it to have an outcome of perfection.

    

    

    

    

    

    

Questionnaire Research: Magazine Cover







Promotional Poster: The Last Song - Analysing

I analysed the promotional poster of 'The Last Song' as it is a under the romance genre category. i used CFILL to make sure i could cover all the points of the poster. I did this for research so that i could use the same techniques and conventions for my poster. 

The colour on the ‘Last Song’ promotional poster is very natural and warm. This signifies the warmth of their love and romance throughout the film. It shows the audience how close their relationship is and how pure it is. It consists of the colours: Yellow and orange these represent happiness and it is luminous like sunlight. The sun is a warm shade of yellow which is placed in between both characters to create a sincere atmosphere. The orange connotes high energy and how much they put into their relationship to show their love. The title of the film is in the colour white to show purity and innocence of them falling for each other. The colours let the audience know straight away that the genre of the film is a romance, they are all natural colours used which are generally used in a romantic film promotional poster. These colours are stereo typically used for a romance movie to give the audience that affectionate feeling.

The font used on the promotion poster for the ‘Last Song’ is very bold and looks like a statement to show the audience. Each letter is in capital letters to make it stand out more. They are quite close to each other to show the closeness of the two characters. The first word of the title which is ‘the’ is show smaller than the rest of the title to create a build-up. It has a line under the first word, ‘the’ to represent the word ‘last’ in a clever way. The font for the title is the biggest on the promotional poster because this is what the audience want and need to know before they go see the film. It is a necessity for the poster. The date is in a smaller sized font to let the audience know exactly when the movie is coming out. The actors are in a smaller font so that the audience can see who is in it. This could persuade them to watch the movie if they like and recognize the actors in it. The writer is in even smaller font so that the audience can see who wrote the film. This lets them know how good the film would be without watching it as the audience would know other films the writer has written. This gives them an idea of what the film would be like.

The image on the promotional poster is of the two characters looking into each other’s eyes. Eye contact shows a lot of emotion and feelings. They both have big smiles on their faces which shows how happy they make each other and how they cannot be without one another. It shows the stereotype of the girl being shorter than the guy and the guy having his hand on the side of her face. This shows the connection they have and how they are comfortable around each other. It shows that the movie’s genre is a romance and gives the audience a teaser of their relationship. The image is faded onto a background of a sunset on a beach. This gives the audience an idea of where the film will be set and what kind of environment they fall in love in.

The language used on the promotional poster is plain and simple but yet effective. It doesn't give a lot away. Promotion posters usually have a caption under the title with a face or an enigma question making the audience have an idea of what the story line is about. This promotional poster doesn't give any detail away apart from the title, cast and writer. It makes the audience research on trailer s and reviews about the film before watching it to see what the film is rated and to see if it’s their kind of film.The layout of the promotional poster is all set correctly so that the image, main title and other font is split within the page. It gives the audience time to look at one thing at a time instead of them both squashed in together. The picture is the biggest on the magazine as it gives the characters away straight away and people want to know the cast straight away. It gives the genre out straight away, letting the audience know it is a romance film. The background consists of neutral colours so contrast with the main image, they both settle well on the page.  

The layout of the promotional poster is all set correctly so that the image, main title and other font is split within the page. It gives the audience time to look at one thing at a time instead of them both squashed in together. The picture is the biggest on the magazine as it gives the characters away straight away and people want to know the cast straight away. It gives the genre out straight away, letting the audience know it is a romance film. The background consists of neutral colours so contrast with the main image, they both settle well on the page.