Interview Research: Trailer

Trailer Research

 

I have created questions to ask my target audience in my focus group to get a better idea on how to create my trailer for my A2 coursework. I want to get their opinion as they are my target audience. I will be recoding them using a video recorder and using them as a guideline for my coursework.

Trailer Questions

- Why do you think romance genre is your favourite movie and why?

- What stands out to you in romance trailers?

- What lighting do you think should be used for romance genre trailers?

- Do you prefer a narrator or dialog throughout the move, or both?

- What camera angles would you expect to be shown?

- What symbols would let you know that the trailer is a romantic genre?

- When would you want the title to be shown throughout the trailer?

- Would you want text guiding you through the trailer?

- What do you think the colour scheme should be?

- What is the one thing you would love to see in a romantic genre trailer?

 

I did an interview with a male and asked him questions about romance genres and what codes and conventions he would like to see when watching one.

Below is the link to my interview with him...

http://www.youtube.com/watch?v=62Ptxg0sLKA&feature=youtu.be

I did another interview with a couple who are together and made them answer a few questions so i could get feedback on how to create my trailer and what they would want to see in my trailer.

Below is the link to my interview with them...

http://www.youtube.com/watch?v=aLCcq3zvbgU

Below is a Questionnaire I created for people to fill out so I can get a better insight on how to create my trailer and what codes of conventions would be the more effective.

 

 

 

I gave it out to 20 people to fill out and share their views and opinions with me. I wanted to know audience demand and what I would need to do to satisfy them with my trailer with the genre of romance.

 

Feedback

 

 

 

Magazine: Final

MAGAZINE FINAL

This is my final magazine front cover, below i have explained how i came up with the idea of creating it this way. 

I decided to alter my magazine poster and tweak some elements around to make it to a higher standard. I kept the white background to keep a synergy between all three media products and kept the font and tag line in the same position as the others with the same font of colour as i wanted to keep the house style the same. I kept the masthead as 'Empire' because it is a popular film magazine that i wanted to use. Having it red shows how evil the affair is in the story line but also connotes love and romance at the same time.  I kept the price and website visible at the top where it is always placed on 'Empire' magazines so that people automatically know where to look. At the very top, i placed text because when i analysed other 'Empire' magazine covers, they always had text at the top so i wanted to keep my layout similar. I used black and a mixture of pink and orange colours throughout the magazine as i did in the promotional poster and trailer to keep synergy. I edited the text and placed 'WIN A TRIP TO LONDON' on the side as an encouragement strategy for audiences to buy this magazine and want to read more. I didnt place too much text because i didn't want to give all the content the magazine featured away.

The main image has the main male character giving the audience eye contract which shows how he and the audience know exactly what he is up to. By having both girls looking in different directions shows that they don't know that they are being played by the same guy. This also shows the audience how unaware they are of this. It increases tension just by their body language and makes the audience want to know more. I also added text right at the bottom because this is usually an element that is on all empire magazines. The bar code is visible on the bottom left so that it is easy to see when people are buying this product. 

Poster: Final

FINAL PROMOTIONAL POSTER

This is my final poster that decided to change and improve for a higher mark. I changed the codes and conventions to make it look more professional and keep the synergy between all three media products.

 

I decided to change the background to a clear white, to help the main image and text surrounding it to stand out more. This is because these are the main elements that make the promotional poster as its aim is to encourage people to watch this movie that is releasing. I used 'Adobe Photoshop' to cut around the image with the background eraser tool and took away the excess of the image that wasn't needed. This helped the characters to stand out more and my target audience wanted white as one of the main colours in my poster. 

I kept the title font the same as my trailer and my magazine cover to show synergy and keep the house style. I also kept the colour of a mixture of pink and orange as that was the demand from my research strategies. Also this is a colour that represents romance as it is very feminine and is close to red which symbolizes love and the heart which an indexicle sign as it is the main representation for romance. I placed a box around the title to show how the main mail is trapped in his own head about who to chose between the two sisters, it gives the audience a tease on what the story line is based on without giving too much away. I used the tag line for the movie on each of the media products that i had created to help the audience see the similarities that all three had. 'You can't help who you fall for' is a tag line i used to go with the title of the movie and to make people want to know more about this and persuade them to watch the movie.  I kept this white to show the purity of how you cannot help who your heart falls for, this shows the innocence of it and how love is a powerful thing. I placed this under the title to show the connection between the two. I put the names of the actors right at the top of the poster because i noticed this is usually done in other romance posters i had analysed. I wanted to keep the house style for romance genres the same. The colour for the names is black to keep it simple but also make it stand out. I placed a line underneath the names to show the separate worlds between their reality lives and their roles in the movie. Underneath, i told the audience what other films the author had done so that if they are a fan of those films they will understand that this would be the same as they are both scripted by the same author. This is another encouragement strategy i used for more popularity and reputation of the movie. I used black and the same colour i used for the title to keep the house style the same. Under that, i showed ratings that popular organisations have said about the movie to show audiences that this is rated an excellent film. Is is another encouragement method used in most romance genres i analysed to pull people to watch the film. I put the institutions, distributors and production lines at the very bottom of the poster in very small font as it is not that important for the audience to view unless they wanted to, they could by going out their way to read it. I used capital font for this to make it bold and professional as this explains all the production and people involved to create the movie. At the very bottom of that i placed when the movie will be released in bold and in the same colour as the title. This is a key element people would want to see so that they know when the movie is coming out. This is one of the first things they look for on the poster. On the right hand corner i put a PG sign as that is what the age rating is for this film. I wanted it to be clear on the white background so audiences could see it straight away. This is essential. I kept the colours for the house style the same throughout all three media products to keep synergy and to help audiences remember that they are all connected to each other. I added in institution logos at the bottom of the poster because it shows who the movie is supported by and is also on other romance promotional posters I have analysed. I have also added the website of the movie at the bottom so people can go on it to find out more information about the movie: Playing Duo.

I am very impressed with the new improved magazine cover i have created as it has more codes of conventions of average romance promotional posters. This helps people know exactly what genre this is when they first see it. It also gives it a professional look and shows a high level of my understanding of promotional poster layouts and conventions. 

Audience Feeback

Audience Feedback

I got a lot of audience feedback from my peers which helped me know what i had to change to improve all three of my media products. I got a variety of feedback giving me an idea of how i could make my products better to represent that the genre was romance. I had one to one conversations with peers after they had viewed all three of my products and i also got three stars and a wish so that i know the positive and negative points. 

I changed a few elements to make it better and then showed people again and got a better response this time. This showed me that majority of audiences were satisfied with my products and notice straight away what the genre is.

I put my trailer, promotional poster and magazine cover on different social networking sites like: Facebook, Twitter and YouTube where i got responses from different audiences so i could get a deeper knowledge of what people thought of it. This gave me a wide range of audiences to get feedback and opinions from. 

Feedback For Trailer

Pooja: 

+ Good use of natural lighting, it goes well with the romantic genre

+ Good scene layout, the use of todorovs theory is in check

+ Voice over is effective

- Needs more scenes to show the audience more

Karisma: 

+ Voice over shows the story line more

+ Text throughout guides the audience

+ Over the shoulder shot

- More dialogue from characters

Sunil: 

+ Good structure of the trailer

+ Locations used brings out the genre

+ Body language 

- Level the volume of soundtrack and dialogue

Kwesi:

+ Very good shots/scenes

+ Soundtrack

+ Good form of dialogue 

- Volume 

Natasha: 

+ Nice text structure

+ Transactions 

+ Shots 

- More scenes needed

Arabella: 

+ Good camera angles 

+ Transactions

+ Soundtrack 

- More text would make it better

Feedback for Promotional Poster Draft

Pooja:

+ Colours used

+ Layout of image

+ Structure 

- Background colour

Karisma:

+ Image taken

+ Rating

+ Professional look

- Colour of background

Sunil:

+ Font Used

+ Shot of main image 

+ Title and release date

- Need a full shot of the image

Kwesi:

+ Colours used

+ Layout of poster

+ Font of title

- Background colour

Natasha: 

+ Main image is taken well

+ Actors names at the top of the poster

+ Colours used

- Structure of the poster

Arabella: 

+ Actors names on the poster at the top

+ Colours of the poster

+ none

- Background colour

Feedback for Magazine Cover Draft

Pooja:

+ Using a popular mag like Empire

+ Colour scheme 

+ Image used 

- Better font 

Karisma:

+ Structure of magazine 

+ Encouraging text

+ Masthead

- Mixtures of colours

Sunil:

+ Main image

+ Colours used for magazine 

+ Title of magazine 

- Add more colour

Kwesi: 

+ Main image shot 

+ Where the title is placed

+ Extra information on the side

- Structure of the magazine layout

Natasha:

+ Colours used

+ Name of the magazine shown

+ none

- Not enough information

Arabella:

+ main image taken

+ colour scheme of romance colours 

+ title and tag line 

- pricing needs to be a bigger font

Draft Poster

DRAFT PROMOTIONAL POSTER

Here is my finished promotional poster draft that links to my trailer for the movie: Playing Duo. After getting feedback from 20 people from my target audience, which are people that follow and enjoy romance films, i created this so that my target audience would be satisfied with the outcome. 

I started off by placing the main image in the middle as this was the demand from my target audience. I also followed trends of other promotional posters i analysed as they would also have their main image in the center/middle too. I made sure the male character, who was also the main character and the narrative in the trailer had eye contact which the audience. This shows the connection between them both and shows that they both know the secret that he is hiding in the story line. This creates a good effect as it gives the audience a feeling of mystery and that feeling of knowing something that could cause complications. i made sure that all three characters were linked when taking the photo as i wanted to tell the audience how strong their relationship between one other was. This makes the story line more emotional and intense. Both of the female characters are facing a different direction and not towards the audience. This shows that they don't have a clue as to what is going on and they are blinded by his love towards them. This can relate to the feminist theory as it shows men are ore powerful and can control women the way they want to. It shows how low a women status could be. I made sure that the two that were having the affair wore the same colour clothing to show that they are connected in that way. 

I used my questionnaire feedback and placed the mast head in the middle, under the main image. This shows how the male is playing both females underneath all this lies and betray. I used the same font and colour as the trailer to show synergy between the two. I want people to look at the masthead, font and colour and release what movie it is straight away. An example of this would be 'Harry Potter' because of the font it uses, people know it straight away. Its kind of branded and a logo. I placed the actors and actresses names at the top above the characters so people know who they are easily. Again, using the same font and colour throughout. I placed the institutions, production lines and distributors underneath the title as this is needed so that people know more about the institutions and production. This can give the movie a good reputation depending on who has produced it and what institutions have supported it. Finally, the release date is placed at the bottom of the promotional poster so that the last thing people see is when it is released so that they know when the watch it. 

Draft Magazine

MAGAZINE DRAFT

I used my feedback from my questionnaire that i created so that i could know exactly what people expected to see on the magazine cover for a romance movie. I started off by using the title of the magazine 'Empire'. This is because it is a well known movie magazine that promotes and advertises films which features interviews and other information about the film industry. I placed it at the top of the magazine because after my research on magazine covers, i noticed that every magazine has the title at the beginning so it catches the buyers attention first. I used the colour red because on every 'Empire' magazine, the colour is red so i wanted to keep it the same for easier recognition.  

I placed the title at the bottom of the magazine but also on the main image to bring this connection between them visible. Again, using the same colours and font so that people can notice what film it is straight away. It keeps the synergy between the trailer, promotional poster and magazine going. I used the same sort of image i used for the promotional poster but changed the positions of the characters so that audiences realize the story line more as the male character is seeing both sisters and claiming to be in love with them both so he is changing positions. I then placed information about other content that would feature in the magazine around the main topic the magazine holds: Playing Duo. I created little ways of encouraging the audience to buy the magazine. Using words like 'exclusive' and 'preview special' are strategies to make people buy this magazine as they would want to read it and find out more. It also makes it more eye catching by having capital letters and then the rest of the information in a different font in lower keys. I tried to keep the same layout as other 'Empire' magazines to keep a flow between them all. I placed the slogan of the movie, Playing duo at the top of the magazine to show people that all three portfolio products are connected. I kept the original positioning of the website, cost and issue number and date so that people know where to look if they are looking specifically for that.

The colours used were the same as the promotional poster, however, this time i used a white background to make other elements stand out more and to keep the 'Empire' house style the same throughout. I then finalized my product by adding a bar code on the right hand side so that it is visible when brought.